LIMITLESS CREATIVE
Director, Growth Marketing: I’ve worked with clients to bring bold ideas to life from Cube.Exchange’s token launches, lifecycle marketing, and tech stack setup to shaping paid strategies that drive results. Highlights include leading PepsiCo’s Bold Creative Futures campaign with Russell Westbrook, empowering youth through creative storytelling, managing WSS’s Back-to-School and 40th Anniversary activations to amplify brand impact, and designing media plans for Chiliz hackathons that delivered measurable outcomes and meaningful engagement.
MOGO
Head Growth Marketing: Lead Mogo’s CRM marketing program, Paid marketing, overseeing strategy, campaign design, and automation across owned media channels. Implemented data-driven strategies to reduce the CAC to LTV ratio, optimized marketing processes and CRM/digital platforms, and developed engaging lifecycle campaigns resulting in significant dollar value growth. Met and exceeded major OKRs & KPIs, leading to increased profitability and sustainable business growth.
PRUDENTIAL OF AMERICA
Sr. Brand Manager: Led Prudential’s brand building efforts by driving the launch of 36+ profitable products. Spearheaded the development of a chatbot, implemented cause marketing campaigns, and delivered an innovative Aceapp, resulting in unparalleled customer engagement through lifecycle marketing over a successful 7-year tenure. Drove significant business growth for Pramerica by creating a clear and compelling brand purpose, with a unified value proposition.
VARIOUS AGENCIES
Business Manager (Client servicing & Acquisition) : Transitioned into the dynamic field of advertising, with a laser focus on brand building, activations, and sponsorships for a diverse array of lifestyle brands, including luxury autos, airlines, telecom, FMCG, and tech, enabling them to achieve unprecedented success. Serviced a diverse range of reputable clients at the agency level, spanning various industries and achieving industry-leading benchmarks.
Empowering purpose-driven brands to turn big ideas into life 