Prudential of America

ACEAPP: Designed, marketed and delivered a cutting-edge mobile office solution for agents, covering the entire customer lifecycle and insurance advisor servicing. This transformative platform won the prestigious RedHat Digital Transformation award in the Modern Application Development category.

BEHTAR INDIA – CAUSE MARKETING CAMPAIGN: Created award-winning cause marketing campaigns, including #BehtarIndia, which earned the prestigious Golden Award of Montreux in 2019, and #HumVsDengue, a collaboration with local government to promote DengueShield. These initiatives involved media partnerships, public service, and national-level youth support to raise awareness and drive visibility for the brand.

BRAND POSITIONING with 36+ Product launches: Directed a robust product marketing process, defining a unified product proposition and effectively launching over 36+ products with consistent communication across various channels. Through diligent study and analysis of emerging media, consumer, and socio-cultural trends-based research insights, I created a persuasive and compelling brand purpose that drove Pramerica’s success.

FACEBOOK BOT LAUNCH: Launched a game-changing Facebook servicing bot that streamlined the customer servicing process, resulting in a remarkable 35% YoY reduction in the operational costs.

DENGU SHIELD: Developed and executed a comprehensive digital marketing strategy, leveraging Paid, CRM & social platforms to drive online traffic and increase brand awareness. Recognized with the “Marketer of the Year Award – 2017” at the Insurance India Summit and Awards for delivering a successful integrated marketing campaign for the company’s first digital product.

POLICY LIFECYCLE CAMPAIGNS: Implemented highly effective Policy Lifecycle campaigns for urban and rural audiences through email, sms, DMs and free health checkups, resulting in an outstanding renewal rate of 48% YoY and significantly increased customer retention.