MOGO FINANCE

MOKA: Managed the Brand development, Paid, and Social marketing for Moka.ai. Strategically orchestrated Lifecycle campaigns and lowered the acquisition costs by 70%, through strategic optimization of the acquisition funnel, comprehensive A/B testing of various channels, and over 50+ creative assets.

MOGOTRADE: Led the successful launch of the “MogoTrade” trading platform, utilizing expertly crafted user journeys that increased funding rate from 21% to 48% among first time adopters. This achievement highlights my extensive knowledge of product launch and user experience design and significantly contributed to the platform’s success.

BRAZE/ SEGMENT CDP & CEP integration: As a Martech expert, led the establishment of key platforms such as CDP & CEP (Segment/Braze), setting the foundation for delivering compelling user lifecycle journeys and campaigns into the Mogo ecosystem. This achievement highlights expertise in effectively managing and implementing Martech solutions to drive business success.

MOGOMONEY: Through strategic development and execution of well-crafted lifecycle campaigns, I successfully integrated SMS marketing for MogoMoney product, reducing the debit return rate  and resulting in over huge savings on operating expences for the lending business. This accomplishment highlights my ability to deliver impactful marketing strategies that drive significant business value

MOGOCARD: Expertise in crafting effective Go-to-market strategies has driven Mogo’s bottom line and sustained a balanced LTV to CAC ratio. Boosted MogoCard uplift by 28% since Jan 2021 with effective Go-to-market strategy and sustainable LTV to CAC ratio