CUBE.EXCHANGE: Led token launches, lifecycle marketing, paid strategy, and tech stack implementation. Key projects included Blocks Rewards, $YES, $Degods, $Arts, $MEW, and $XNET launches, alongside building a marketing ecosystem with tools like Braze, Hootsuite, Rudderstack and Mixpanel, driving growth and engagement.
BLOCKS Rewards Program Launch: The Travis Scott event served as the centerpiece of our marketing strategy to unveil the multi-layered Blocks Rewards Program. Designed to increase member engagement and encourage more trading activity, the program launch capitalized on the event’s excitement to drive awareness and participation
Dorito’s, Bold Creative Futures: Directed PepsiCoās Bold Creative Futures campaign with Russell Westbrook, driving youth empowerment and maximizing impact through innovative paid media strategies.
Empowering purpose-driven brands to turn big ideas into life 